Masters Official Website

Together we can build strong, reliable, smart products that will elevate your business.

Our job has many names in the industry: product studio, software development, web development, etc. For us, we prefer to be called product partners. We don’t simply offer a product; we offer a long term working relationship.In a world where the importance of software is critical to the success of any business, we maintain that our number 1 goal is the success of our client above anything else. Our real success is not the development of the product; it is our client’s success using the product.

Our commitments as a product partner:

Open communication
Transparent execution
On-time delivery
Custom code with full and exclusive intellectual property

Your digital product, build by our services

We have the expertise to guide you through the whole process of getting from idea to a launched product, ready to delight users and generate revenue.

Assessment Nice to meet you! Let’s talk and get to know your needs and context.

Strategy Clarify what matters: your objectives, your value proposition, your unique advantage.
Definition Turn your idea into a plan: define user flows, the product architecture, and tech needs.
Design Get your first prototype. We’ll wireframe and then fully design an interactive prototype.

Development Go from demos to done. Watch our team develop your product with the right tech stack.
QA Testing Get a product that works exactly as we planned it to work.
Launch Make sure you tick all the boxes for a successful launch and see your product go live.

Maintenance
Growth
Handover

You decide what comes next: do we maintain, help you scale, or handover entirely?

Product Strategy

Competition research
Product positioning and differentiation
Performance infrastructure: metrics and analytics
Business model and value proposition advising

When devising a strategy, we have one recurring, important question: why? To be able to maximize the potential of our strategy, we must always understand the motivation and drive behind why our client wants the product. This allows us to add suggestions, if necessary, but it also tightens the understanding between us and our clients. It is imperative that we understand what our client is thinking, and our client understands how we are transitioning his idea from fiction to fact. Together, we are able to decide what our success is, how we plan on measuring it, and where our milestones will be.

Product Definition

User definition and audience profiling
User flow creation
UX research and analysis
Wireframing and prototyping
User testing consultancy
Product value and user behaviour mapping

This stage of development is about making sure your product is clear on 3 fronts:

Deciding the core flows of the product through UX explorations.
Functionality defined by wireframes, and where exactly the business value is created.
After accumulating previous decisions, a through specs documentation.

Product Design

Full UI design creation
Logo and app icons
Design assets for app stores
Design for marketing and communication materials

This stage of developments consists of us creating a visual language for the product that includes: user interface elements, colors, photography, icons, and many more. All these small parts of the puzzle combine perfectly to be presented as our client’s first prototype, ready to be presented.

AI, Machine Learning and Data Science

Data and AI strategy
Data mining
Data visualisation
Machine learning implementations
Natural language processing
Deep learning

Artificial Intelligence is a trusted friend and companion that helps elevate the user’s experience. We identify and implement machine learning strategies that connect and optimize running data processes, making sure our client is able to gain better insights from the available data.

Product Launch Solutions

App Store and Google Play setup
Basic optimisation for app store listings and design assets
Advising on go-to-market plans
Validation plans for MVPs

Product launch is always a proud moment for us. It is when the product is considered ‘finished’, yet for us it is only the beginning. We make sure all the little details are taken care of, ensuring your product can have a smooth and successful launch. We understand that launch day is always a complicated and hectic day for our client, and thus we take it with pride that our client does not have to worry about anything related to the product and can focus on his go-to-market plans.

Product Scaling

Maintenance solutions
Ongoing development and product updates
Dedicated product team
Advising and consultancy on scaling-up

Launch is not the end of the road for the product, not by a longshot. Digital products require consistent care and investment in the form of maintenance or updates. Of course, we’ve got this covered as we have the ability to constantly improve our client’s product based on user feedback. Like we always say, we’re in it for the long game.